INDIA TODAY’s annual Sex Survey—now in its 10th edition—has explored the sexual practices and preferences of Indians since 2003. And these surveys have thrown up some startling revelations. Foremost among them is the assertion of the Indian woman to fulfil her sexual urges and desires. Since the first Sex Survey, the urban Indian woman has come a long way in fulfilling her desires. Women are now asserting themselves more for pleasure. In the 2005 survey—Sex and the Single Woman—one in four admitted to having had sexual relationships and one-third were comfortable with one-night stands. By 2011, women were asserting their sexuality more firmly—49 per cent of wives, bored with their husbands, said they refuse sex faking a headache. The surveys didn’t leave out the men either. The 2008 survey, Sexy Secrets, revealed the male addiction to pornography. The surveys also showed the hypocrisy of the urban Indian man—in 2004, in our cover story, What Men Want, over 70 per cent said they expected the women they marry to be virgins, although 77 per cent claimed to have had sex before marriage.Bedroom secrets have now become the subject of a debate. People are talking openly about issues such as homosexuality and incest. They are willing to address what they want out of marriage and relationships. The surveys have seen seminal writings by scholars such as Sudhir Kakar, who wrote on arranged marriages, to Patricia Uberoi, who wrote on the history of intimacy, and Veena Das, who wrote on the single urban male’s sexual behaviour.The 2012 survey revealed more than any previous survey as it expanded its scope to 12 smaller towns and Tier-2 cities like Ratlam, Moradabad, Jamnagar, Asansol and Kottayam. Contrary to perception, there isn’t as big a difference in sexual attitudes between the metros and small town India.
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本書是在2012年完成，是施先生退休後八年後的著作，相較1996年他的著作「Me too is not my style」以及2004年的著作「Millennium Transformation」主要是企業經營心得的分享，本書則是他在退休後，以更大的格局，範圍更廣泛，除了談產業與企業經營外，也分享了他的人生哲學與價值觀。
The new book was first written and completed in Chinese in 2012, eight years after Stan’s retirement from Acer. Compared to the previous two English books, “Me too is not my style” in 1996, and “Millennium Transformation” in 2004, both aimed to share lessons and experiences in running an enterprise, the new book extends beyond industry and business management matters to include his life and business philosophy, and his values.
Stan wrote this book with the sustainability of Taiwan’s competitiveness in mind and hence with a “Taiwan perspective”. He hopes it will be a good reference to those who care about Taiwan’s future development, or who are at a similar stage of development or background as Taiwan, or are in the process of partnering with Taiwan companies.
“Stan Shih’s Smiling Curve” has been published for twenty years since Stan proposed the perspective in 1992. The applications expand across wide-ranging fields. It has proven to be useful for analyzing particular ecosystems in different industries to identify ways to create business models that offer the highest value. It is valuable for understanding business progress and strategic choices to establish the long-term development strategy of an industry or enterprise.
本書是作者Stan Shih於1996年的著作，描述的是作者從1976年創立宏碁到1996年這二十年間的發展歷程及公司面對關鍵時刻時的思維及策略，特別是作者在1992年啟動企業再造，之後公司再次展現很好的成效與競爭力，在迎接企業二十週年時作者特別寫下這些轉折。且在面對產業變革下，作者並提出了「微笑曲線」等一連串的新思維。Written in 1996 by Stan Shih, the Founder of Acer, this book recorded the processes of development, including many critical moments and strategies during the first twenty years of Acer, especially a corporate re-engineering movement initiated by author in 1992. After the re-engineering, Acer again operates with high effectiveness and competitiveness. To celebrating Acer’s 20th anniversary, Stan documented all these transition stories. Stan firstly published“Smiling Curve”and many other new perspectives in this book.作者希望給讀者一個完整的產業發展面貌，讓讀者了解台灣高科技產業如何一路從無到有，發展到今天這個局面，在世界上扮演ICT產業鏈的關鍵角色，以及未來應該如何繼續走下去，以及在這個過程中，身為台灣代表性企業集團的宏碁，如何因應外在環境的變化而不斷克服瓶頸，創造價值。The author would like to give the readers a complete image of the development of Taiwan high-tech industries, from nobody to playing a critical role on the global ICT supplier chains. Meanwhile, the Acer Group, as a well-known enterprise in Taiwan, had continuously conquered the difficulties and created values to fit in the dynamic change of the worldwide markets.
本書是作者Stan Shih於2004年的著作，本書記錄了1996年至2004年期間，宏碁經歷的一些重大轉折，尤其是作者在2000年年底推動了第二次的企業再造，將研製與品牌服務部門分開，以及這些轉折的背景及決策過程，作者並以「變革管理」來貫穿這些經驗。Written in 2004, Stan Shih, the Founder of Acer Group, documented the key turning-points of the enterprise from 1996 to 2004. Especially in 2000, the author moved the Second Re-engineering by splitting Manufacturing/Research and Branding/Service businesses. The author shared his experiences, through the principles of “Change Management”, and explained the background of the transition, as well as the processes of decision-making.書中並描述在第二次的企業再造中，宏碁如何根據簡化、專注、前瞻三大原則來大幅調整組織，重新分配資源。同時也深入探討企業經營的一些重要課題，包括變革管理以及創造企業價值的方法和手段，如：品牌價值公式、價值創新中心、微巨電子化服務、人才培育、企業文化、財務管理、公司治理等，同時也進一步闡釋微笑曲線。 This book illustrated, in the Second Re-engineering, how Acer adjusted the organization and re-distributed the company resources, based on three main principles: Simple, Focused, and Forward-Looking. Many important subjects of business operation were investigated in-depth, including The Brand-Value Formula, Acer Value Labs, MegaMicro e-Enabling Service, Human Resources Development, Corporate Culture, Finance Management, and Corporate Governance. Meanwhile, the well-known “Stan Shih’s Smiling Curve” was further explored.